Professional Search Engine Marketing

Companies which actively spam search engines seeking higher rankings are less than ethical; still many SEO forums and newsletters demonstrate there is more than a few such companies. Conversely, there’s also a good deal of information warning people they should never hire shady or unethical professionals to help optimize their websites for search engines. What we should instead be discussing is which companies are SEO professionals and which are just out for a buck. Its true in every industry, not just SEO. If the people in our industry can remember this when trying to create a SEO Business (and there are many factions trying to do this), it will go a lot smoother.

So what about when a potential client comes to you saying "we know exactly what we need" because they read somewhere how SEO should be done. What if such kind of customer will approach you requesting a proposal for 10 doorway pages. The thing is they refuse your advices of optimizing the actual website; they just want to expand their network with fringe hollow domains.

By using such strategy, one usually succeeds in getting the pages found by search engines by putting them in a sitemap and get it linked within the real hope page. Naturally, such pages serve only as bait; from the users standpoint they’re a nuisance, since it requires additional clicks to get to the actual site they wanted to see in the first place. Should you give the client a quote for this even though you know in your heart that it's not necessarily the best way to optimize their site? Once you think about it, creating those pages in such circumstance wouldn’t necessarily be regarded as immoral. But what if you see that their current site already has tons of great content pages? The simpler task of checking the website’s pre-existing content and optimizing keywords would be much more effective than the creation of a set of baits to lure attention into the website.

If I were in this situation, and I couldn't persuade them how wrong, unnecessary and shortsighted their preferred technique was, I'd have to turn down the job altogether. Sure, it can be hard turning down a task that would bring a reasonable amount of profit. If you’d use special software, you could provide the buyer with his specific request, while making no effort at all...but you’d actually be satisfying the customer’s clear-cut request? There is more than a way you could convince yourself there would have been nothing wrong with that. Would that be different from a doctor that prescribed the wrong medicine to a delusional patient, just because he asked for it. If keeping your reputation requires turning down an easy job, it’s all for the best.

Customers who undermine your professional opinion are negligible. Why worry about losing a small account, when it’ll only strengthen your professional stand and help you get to the customers that really matter. You can gaurentee it!